An advertisment clip for a small secondhand store called Pink Föif.
About the Store
Pink Föif (Swiss German for 'pink five') used to be a secondhand store in my hometown. It was very small but the clothes, shoes, handbags, and accessory they sold were always of excellent quality, many of them from notable brands. It had a very personal atmosphere and the two ladies who owned and managed the store gave seasoned and honest fashion advice. It was my mom's and my first shopping address.
Unfortunately, the Covid pandemic hit them hard. In an effort to help them promote their store, I created the above advertisement clip. Sadly, they still had to close the store in the end.
Nevertheless, the outfit design and photoshooting was a rather fun experience for me and my mom.
Creating the Clip
Because the clip was my own idea and I didn't have any resources, I used the clothes my mom and me had bought at the store over the years to put together a small collection of outfits. My mom and I then took turns as model respectively photographer to take the shots for the clip. Then followed the editing in Photoshop and Premiere.
