As part of my research at ETH Zürich, I’m investigating how different cartographic styles influence the way people perceive maps — and whether some styles are better than others at stimulating imagination, ideation, and discussion.

The study is connected to the exhibition Fantastical Maps from Legendary Stories at the Zentralbibliothek Zürich. The study builds on the idea that spatial planning can be understood as a form of real-world worldbuilding: maps do not only represent places, but can also help us imagine possible futures.
How to Participate
If you are 𝟭𝟮 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 𝗼𝗿 𝗼𝗹𝗱𝗲𝗿, you can contribute by taking part in two 𝘀𝗵𝗼𝗿𝘁 𝗼𝗻𝗹𝗶𝗻𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀: 👉 https://cartistic.ethz.ch/

🔷 𝗠𝗮𝗽 𝗦𝘁𝘆𝗹𝗲 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁
Rate one or more maps on a few short scales.
⏱️ Approx. 1–5 minutes

🔷 𝗪𝗵𝗶𝗰𝗵 𝗺𝗮𝗽 𝗶𝗻𝘃𝗶𝘁𝗲𝘀 𝘆𝗼𝘂 𝗺𝗼𝗿𝗲 𝘁𝗼 𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝘀𝘁𝗼𝗿𝘆?
Look at two maps and choose one.
⏱️ Only a few seconds

Afterwards, you will gain insight into the resonses submitted so far.
Participation is voluntary, and the studies collect no directly identifying information. Every response helps us better understand how cartographic design can support imagination, communication, and participation in planning processes.
Language
The experiments are available in English and German.
D𝗶𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗲 𝘀𝗶𝗻𝗱 𝗮𝘂𝗳 𝗗𝗲𝘂𝘁𝘀𝗰𝗵 und Englisch 𝘃𝗲𝗿𝗳ü𝗴𝗯𝗮𝗿.
Wenn Sie mindestens 12 Jahre alt bist, können Sie direkt über die Links oben teilnehmen. Die Teilnahme dauert je nach Experiment nur wenige Sekunden bis etwa fünf Minuten.
Thank you for participating and sharing
Thank you for taking part — and please feel free to share the studies with others interested in maps, design, planning, fantasy, or visual storytelling.

Other Works

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